Deichmann kids

Deichmann kids logo design

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status quo

status quo

status quo

Many other fashion brands have developed distinct kids logos that emphasize playful elements such as bright colors, rounded typography and fun shapes to appeal to children and their parents. These logos often focus on creating a sense of friendliness, energy and approachability, clearly differentiating the kids’ line from the main brand while still maintaining visual consistency.

Many other fashion brands have developed distinct kids logos that emphasize playful elements such as bright colors, rounded typography and fun shapes to appeal to children and their parents. These logos often focus on creating a sense of friendliness, energy and approachability, clearly differentiating the kids’ line from the main brand while still maintaining visual consistency.

goals

goals

goals

The goal of this logo design was to create a more engaging and kid-focused visual identity that still aligns with Deichmann’s established brand. To achieve this, the signature Deichmann green was combined harmoniously with the secondary color, giving the logo a fresh and lively appeal. The letter ‘D’ was filled with various shapes to enhance its playful quality and underscore its connection to children. This new design seeks to strengthen brand recognition while resonating with both kids and parents alike.

The goal of this logo design was to create a more engaging and kid-focused visual identity that still aligns with Deichmann’s established brand. To achieve this, the signature Deichmann green was combined harmoniously with the secondary color, giving the logo a fresh and lively appeal. The letter ‘D’ was filled with various shapes to enhance its playful quality and underscore its connection to children. This new design seeks to strengthen brand recognition while resonating with both kids and parents alike.

The goal of this logo design was to create a more engaging and kid-focused visual identity that still aligns with Deichmann’s established brand. To achieve this, the signature Deichmann green was combined harmoniously with the secondary color, giving the logo a fresh and lively appeal. The letter ‘D’ was filled with various shapes to enhance its playful quality and underscore its connection to children. This new design seeks to strengthen brand recognition while resonating with both kids and parents alike.

The goal of this logo design was to create a more engaging and kid-focused visual identity that still aligns with Deichmann’s established brand. To achieve this, the signature Deichmann green was combined harmoniously with the secondary color, giving the logo a fresh and lively appeal. The letter ‘D’ was filled with various shapes to enhance its playful quality and underscore its connection to children. This new design seeks to strengthen brand recognition while resonating with both kids and parents alike.

year / timeframe

2023 / during Internship

year / timeframe

2023 / during Internship

year / timeframe

2023 / during Internship

year / timeframe

2023 / during Internship

tools

Photoshop / Illustrator / Indesign

tools

Photoshop / Illustrator / Indesign

tools

Photoshop / Illustrator / Indesign

tools

Photoshop / Illustrator / Indesign

category

Branding and Identity

category

Branding and Identity

category

Branding and Identity

category

Branding and Identity

credits

GREY Design Team

credits

GREY Design Team

credits

GREY Design Team

credits

GREY Design Team

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.say hello

I'm open for new ideas, projects and plans for realizations.

.say hello

I'm open for new ideas, projects and plans for realizations.

.say hello

I'm open for new ideas, projects and plans for realizations.

.say hello

I'm open for new ideas, projects and plans for realizations.