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ara shoes
Rebranding and definition of the color profiles and brand identity
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status quo
status quo
status quo
Shoe branding design today focuses on differentiation through a strong visual identity, compelling brand story, and innovative product design. Its importance lies in building consumer loyalty and standing out in a competitive market. Key components include a distinctive logo, consistent visuals and values like sustainability. Packaging enhances the experience, while marketing via social media, influencers and ads boosts visibility. Customer experience drives loyalty.
Shoe branding design today focuses on differentiation through a strong visual identity, compelling brand story, and innovative product design. Its importance lies in building consumer loyalty and standing out in a competitive market. Key components include a distinctive logo, consistent visuals and values like sustainability. Packaging enhances the experience, while marketing via social media, influencers and ads boosts visibility. Customer experience drives loyalty.
goals
goals
goals
Drawing from the principle that a shoe brand should forge a unique identity to captivate its audience and boost sales, we reimagined Ara Shoes. We focused on differentiation with innovative yet practical designs, prioritizing comfort and durability alongside sleek, modern aesthetics. For branding, we introduced a bold yet refined color profile—leading red and warm white—to reflect energy and sophistication, aligning with Ara’s heritage while making the shoes visually striking and memorable.
Drawing from the principle that a shoe brand should forge a unique identity to captivate its audience and boost sales, we reimagined Ara Shoes. We focused on differentiation with innovative yet practical designs, prioritizing comfort and durability alongside sleek, modern aesthetics. For branding, we introduced a bold yet refined color profile—leading red and warm white—to reflect energy and sophistication, aligning with Ara’s heritage while making the shoes visually striking and memorable.
Drawing from the principle that a shoe brand should forge a unique identity to captivate its audience and boost sales, we reimagined Ara Shoes. We focused on differentiation with innovative yet practical designs, prioritizing comfort and durability alongside sleek, modern aesthetics. For branding, we introduced a bold yet refined color profile—leading red and warm white—to reflect energy and sophistication, aligning with Ara’s heritage while making the shoes visually striking and memorable.
Drawing from the principle that a shoe brand should forge a unique identity to captivate its audience and boost sales, we reimagined Ara Shoes. We focused on differentiation with innovative yet practical designs, prioritizing comfort and durability alongside sleek, modern aesthetics. For branding, we introduced a bold yet refined color profile—leading red and warm white—to reflect energy and sophistication, aligning with Ara’s heritage while making the shoes visually striking and memorable.
Ara Shoes, a German footwear brand established in 1949, is renowned for seamlessly blending fashion with functionality. With a focus on ergonomic designs, high-quality materials and innovative technologies like HighSoft and Fusion4, Ara prioritizes comfort while maintaining a stylish aesthetic. The brand also emphasizes sustainability through its eco-friendly collection, Ara a-round.
Ara’s recent rebranding leverages the contrast between “Leading Red (Stark)” and “Warm White (Weich)” to redefine its identity. Leading Red symbolizes modernity and innovation, while Warm White conveys warmth, comfort, and sustainability. This thoughtful use of color not only reflects Ara’s commitment to quality but also bridges traditional values with contemporary appeal, positioning the brand as both timeless and forward-thinking.
Through this transformation, Ara Shoes continues to elevate its reputation as more than just a footwear brand—it becomes a lifestyle companion dedicated to enhancing everyday living.
Ara Shoes, a German footwear brand established in 1949, is renowned for seamlessly blending fashion with functionality. With a focus on ergonomic designs, high-quality materials and innovative technologies like HighSoft and Fusion4, Ara prioritizes comfort while maintaining a stylish aesthetic. The brand also emphasizes sustainability through its eco-friendly collection, Ara a-round.
Ara’s recent rebranding leverages the contrast between “Leading Red (Stark)” and “Warm White (Weich)” to redefine its identity. Leading Red symbolizes modernity and innovation, while Warm White conveys warmth, comfort, and sustainability. This thoughtful use of color not only reflects Ara’s commitment to quality but also bridges traditional values with contemporary appeal, positioning the brand as both timeless and forward-thinking.
Through this transformation, Ara Shoes continues to elevate its reputation as more than just a footwear brand—it becomes a lifestyle companion dedicated to enhancing everyday living.
Ara Shoes, a German footwear brand established in 1949, is renowned for seamlessly blending fashion with functionality. With a focus on ergonomic designs, high-quality materials and innovative technologies like HighSoft and Fusion4, Ara prioritizes comfort while maintaining a stylish aesthetic. The brand also emphasizes sustainability through its eco-friendly collection, Ara a-round.
Ara’s recent rebranding leverages the contrast between “Leading Red (Stark)” and “Warm White (Weich)” to redefine its identity. Leading Red symbolizes modernity and innovation, while Warm White conveys warmth, comfort, and sustainability. This thoughtful use of color not only reflects Ara’s commitment to quality but also bridges traditional values with contemporary appeal, positioning the brand as both timeless and forward-thinking.
Through this transformation, Ara Shoes continues to elevate its reputation as more than just a footwear brand—it becomes a lifestyle companion dedicated to enhancing everyday living.
Ara Shoes, a German footwear brand established in 1949, is renowned for seamlessly blending fashion with functionality. With a focus on ergonomic designs, high-quality materials and innovative technologies like HighSoft and Fusion4, Ara prioritizes comfort while maintaining a stylish aesthetic. The brand also emphasizes sustainability through its eco-friendly collection, Ara a-round.
Ara’s recent rebranding leverages the contrast between “Leading Red (Stark)” and “Warm White (Weich)” to redefine its identity. Leading Red symbolizes modernity and innovation, while Warm White conveys warmth, comfort, and sustainability. This thoughtful use of color not only reflects Ara’s commitment to quality but also bridges traditional values with contemporary appeal, positioning the brand as both timeless and forward-thinking.
Through this transformation, Ara Shoes continues to elevate its reputation as more than just a footwear brand—it becomes a lifestyle companion dedicated to enhancing everyday living.
year / timeframe
2023 / during Internship
year / timeframe
2023 / during Internship
year / timeframe
2023 / during Internship
year / timeframe
2023 / during Internship
tools
Illustrator / Photoshop / Indesign
tools
Illustrator / Photoshop / Indesign
tools
Illustrator / Photoshop / Indesign
tools
Illustrator / Photoshop / Indesign
category
Branding and Identity
category
Branding and Identity
category
Branding and Identity
category
Branding and Identity
credits
GREY Design Team
credits
GREY Design Team
credits
GREY Design Team
credits
GREY Design Team
01
The combination with leading red-warm white with the typography
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Visuals with the color combination of white and red
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Flyer and Documentations
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Social media posts
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Webdesign
see also
